In conjunction with World Cancer Day on February 4, 2015, Gabrielle’s Angel Foundation for Cancer Research has partnered with UK-based clothing brand Cotton Jelly for the #BeFearless campaign to help raise funds for cancer research in a fashionable way.The campaign features a limited-edition personalized T-shirt collection inspired by international teen singing sensation Tallia Storm. Featuring several colors and two distinct designs – “Love Defies All” and “Be Fearless” – the T-shirts sell for £35 ($53.00) and are available in men’s and women’s sizes. £10 ($15.00) from each sale will directly support the research initiatives of Gabrielle’s Angel Foundation. Those who purchase these bespoke T-shirts are encouraged to share a selfie via social media in support of those living with cancer by using the hashtags #BeFearless, #CureCancerNow and #CottonJelly.“Gabrielle’s Angel Foundation and Cotton Jelly have created a unique way for people to support cancer research through their #BeFearless campaign. Purchasing a T-shirt not only supports cancer research, but also spreads a universal message of support and strength that is lasting and impactful. Since my mother knew Gabrielle very well, it makes it even more special so I feel honored to be a part of this partnership,” Tallia said.“As we head into World Cancer Day to support the global fight against cancer, we are honored to have Cotton Jelly and Tallia Storm joining us in this campaign. With their help and the support of those who purchase a T-shirt, we get closer and closer to finding a cure,” expressed Denise Rich, Co-Founder of Gabrielle’s Angel Foundation.“Cancer is a disease that personally affects almost everyone on the planet at some point in their life. By partnering with Gabrielle’s Angel Foundation and Tallia Storm we are proudly joining the fight against this terrible illness,” said Wes Henstock, Head Creative at Cotton Jelly.In addition to Tallia Storm, celebrity fans of the Cotton Jelly and Gabrielle’s Angel Foundation T- shirt include E! News’ Alicia Quarles and Bravo’s “Made in Chelsea” star Billie Carroll. Shirts can be purchased here.
For the majority of Americans, going to the dentist is no laughing matter – in fact, an estimated 150 million American adults avoided a dental visit altogether last year. The reason? Anxiety about cost, pain and the extent of dental work they may need.Danica Patrick Gets Busy In The Food TruckSo to raise awareness about the long-term consequences of delaying dental care, Aspen Dental tapped their partner, NASCAR driver Danica Patrick, to give Americans “A Taste of the Future” in a humorous new hidden camera video.“A Taste of the Future” features Danica Patrick behind the grill of a food truck, going undercover to serve up classic food truck fare like fish tacos, burgers and pulled pork sandwiches. But before handing unsuspecting customers their lunch, Danica does something completely unexpected: She drops their food into a blender, serving it up in smoothie form. Customer reactions ran the gamut from confusion to disgust and were captured on hidden cameras for an arresting look at the potential future consequences of avoiding the dentist.“Delaying dental visits for years is similar to what happens when you don’t keep up maintenance on your car and then expect it to perform the way it should. You end up having higher costs to repair damage that could have been prevented with proper, regular maintenance,” said Patrick. “I love the approach that Aspen Dental took with this video – it’s a fun and creative way to deliver what is actually a really serious health message about the importance of oral health to overall health, and I was proud to be a part of it.”Research shows that for many Americans, dental care has become discretionary, a “nice to do” rather than a “must have.” Case in point: a recent survey of more than 1,000 adults conducted by ORC International and commissioned by Aspen Dental Management, Inc. found that nearly two in five American adults (39 percent) say they have limited or will delay dental care due to their financial situation, a number that has increased by nearly eight percent in the past two years. And they’re making the decision despite knowing the long-term financial implications — 80 percent are aware that postponing or delaying routine visits will cost them more money in the long run. The survey also found that nearly one in five consumers would fix problems with their car ahead of addressing pain in their mouth.“We know that dentistry is a category that’s filled with fear and anxiety,” said Mark Censoprano, chief marketing officer at Aspen Dental Management, Inc. “This is the first time that we’ve launched a campaign that relies heavily on digital and social media to get the word out, and we believe that this humorous approach will ignite a conversation and generate buzz about what is an often overlooked healthcare issue – oral health.”The full “A Taste of the Future” video, directed by Hollywood industry veteran Jeff Tremaine, who is widely known for his hidden camera prank television shows like Jackass and feature films such as Bad Grandpa, can be viewed here: www.ATasteoftheFuture.com.This is the latest effort from Aspen Dental to shine a light on the often overlooked dental health care landscape. Last year, Aspen Dental launched the Healthy Mouth Movement to deliver free dental care and oral health education to people in need across the United States. This year, the Healthy Mouth Movement will provide much needed dental care and oral health education to our nation’s veterans, free of charge. As one of the largest networks of dental care providers in the United States, Aspen Dental is stepping in to help raise dental health awareness and to help keep Americans’ mouths on track.For more information, visit www.ATasteoftheFuture.com.