What marketing strategies can be taken to drink shop
open beverage shop has now become a very popular choice, but also because of the hot lead to fierce competition, if you do not take the relevant strategy, business will be very difficult to hot up. So, what marketing strategies can be taken?
first, although the membership card is now smelly street, but the effect is quite good for the beverage store. Specifically, the membership card is free, in fact my membership card is not card, but a piece of paper, there are 10 – 20 unequal squares, each member of a consumer, will cover a small stamp on it, and collect a small seal, you can exchange for a small gift.
this method seems to be a little naive, but the temptation for students. And according to the target customers to provide a variety of small gifts are different, such as adults, may be key, small dolls, coupons…… The students are provided with a series of cartoon doll sets, comic books…… Due to the continuity of the gift, often students will continue to buy, according to the introduction, there was a student in order to collect dolls, the whole class to buy drinks in the store.
cooperation marketing. The beverage stores if there is no brand, very good to live alone is certainly not, so we have to cooperate with some institutions around, such as hair salon, stationery shop, laundry, holding each other bill, more than a certain amount can be here in his 5 – 20 percent off sales a drink, the the purpose is to attract customers, expanding the visibility and the strategy in the early good, then store traffic, there are also some businesses active cooperation and beverage shop, said holding drinks store membership card where they can enjoy discount consumption. It’s a win-win result.
third, public welfare marketing. Although the profit is the most important, but the public welfare marketing is not small, and sometimes some of the activities of the community organizations, drinks shop to provide some free drinks. Seems to provide a lot of things, in fact, the cost of a few hundred dollars, but the effect is very obvious:
1, access to the community, the streets of recognition, willing to help drink shop publicity, and even take the initiative to help me find some preferential policies.
2, enhance the popularity, after all, drink shop service is the community, we can not see the head down, do public service activities, many customers also know, willing to drink shop store consumption.
3, students are the main source of the store, do public service activities, is to give students an example, I went to the school to promote, the school is also more support. This kind of advertising effect, a few thousand dollars, a few thousand dollars to do propaganda, do image advertising is much better.
to take the right marketing strategy for the operation of a store will be