4 kinds of emotional factors in marketing to help you make the purchase choice
every day we have a variety of emotions, these emotions are produced by our bodies and the social environment in which specific decisions.
but according to scientific research, the production of these emotions is not as complicated as we thought. Recent studies have proposed a saying: people with all kinds of complicated feelings are four basic elements: Based on the feelings of happy and sad, surprise and anger / fear / hate. With the four kinds of elements for emotional elements, through different ways mix up feeling state composed of thousands on thousands of we usually feel.
under the "mood of the wheel" by Robert Plutchik, specifically shows how the underlying emotional elements through the cross combination, composed of different levels of emotion.
In this article, the author of the
will describe how the brain produces these four emotions and how they change our actions.
happy: share the source
psychological analyst Donald Winnicott found that the baby’s first instinct to smile to her mother is to respond with their own smile. It can be seen that the expression of joy and happiness is human instinct.
happy part of the brain in the left prefrontal cortex, but also generate optimism and tenacity. The research found the neurobiology of emotion of the Buddhist monk, when they enter the meditation happy situation, the left prefrontal cortex is very active.
in addition to let us experience the "happy" mood, it can become the driving force of our actions. Winnicott, who discovered the baby’s smile, also suggested that "sharing can make you happy.".
happiness is the main driving force of sharing behavior in social media. The following is a summary of the ten emotions that Fractl can promote the spread of viral content, most of which are related to happiness or at the same level.
will drive Fractl "share" of the emotions and the above "emotional wheel" overlap, get the following results:
On, a professor of marketing at University of Pennsylvania’s Walton School of business, Jonah Berger is also the author of "the power of communication: why they can be popular" (Contagious:Why Things Catch). He studied nearly seven thousand articles on the New York Times to analyze the characteristics of the most frequently shared articles. The results of his study also confirmed that the more positive the more likely to be shared.
Google Abigail Posner with energy exchange to describe the driving force of this share:
"when we see or make an interesting picture, we send it to someone else, and that is the energy."