How to optimize advertising to improve PPC ad click rate

first, and morning tea with a look at the three elements of PPC advertising.

(Feature)

Call to Action, is that advertisers want to reach the behavior of visitors, such as registration or login, purchase or complete an application etc.. Call to Action is in the form of diversification, including persuasive language. For example, use "Get" instead of "Download", maybe "

The advantages of the products or services of

(Feature)

next, let us analyze the three factors.

usually, no matter the main advertiser is a single product or will play its business as a whole to promote its PPC advertising to highlight its unique style and characteristics, that is, to have personality. These characteristics can be the unique selling proposition, can also be unique to one of the highlights of the product.

has such a word, say no to the sales target marketing, is bullying. Such is the case。 The ultimate goal of website design, website optimization and website promotion, is to have the transformation, eventually reach the sales. But on the site, is to respond to the Call to Action. Therefore, in determining the product or service advantage, to understand the sales staff how to impress customers, so that customers desire to buy and buy. In fact, here also can do about empathy, that is, as customers choose the product or service, you can get what. Then, these can be reflected in advertising creativity.

is a foreign noble baby AdWords service providers found compelling PPC ads usually have the following three points:

Call to Action

Call to Action

yesterday, we together clear general architecture of PPC advertising, but to ensure the promotion plan to get a better return on investment for PPC advertising, there are many needs, pay attention to the dimensions of the click rate is more important. The click rate, i.e., the user search word search results trigger based advertising, users click to enter the number and the advertisement show the ratio. If PPC advertising design is not remarkable, and the creative advertising text not written in color, that the click rate will not be too optimistic. However, the click rate will affect the quality of the PPC account, advertising rankings, price per click (CPC) and the advertiser’s conversion costs. So, in order to ensure the click rate, we need to work on the creative advertising text. Today, on the morning tea and win search together to learn how to optimize advertising to improve PPC ad Click rate.

(Benefit)

(Benefit)

The advantages of the products or services of


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