Recent Posts

  • Why do you always do bad word of mouth marketing

    word of mouth marketing we all know that refers to the enterprise in the process of brand building, through the exchange of customers will own product information or brand spread. Why is the ultimate challenge so successful? Variety show variety, the audience prone to visual fatigue. But the ultimate challenge weekly steady variety show ratings champion. In addition to the six protagonists of their own humor, humor, but also have their own characteristics.

    in the program, "the ultimate challenge" six characters will send micro-blog mobile phone to passers-by to complete the task, so every basic will a red micro-blog topic list, then the exposure in the media, in the ratings, so that each program, will directly lead to social media audience discussion. read more

  • Slack is financing 200 million valuation of 3 billion 800 million

    [Abstract]]Slack is a popular communications and chat application for businesses that support groups to send private messages to each other, or join a group channel.

    BI Chinese station on March 12th reported

    informed sources broke the news that the enterprise chat application Slack is $200 million financing, its valuation is currently $3 billion 700 million to $3 billion 800 million. Although financing is expected to end in a few weeks, but many details have emerged. Harvard University graduates, emerging insurance company Oscar Healthcare founder Joshua · (Joshua Kushner) founded by New York venture capital company Thrive Capital lead investment. In addition, Slack more than a few former investors also invest. read more

  • Small width zero distance enterprises to develop a blog marketing program

    Blog is a network as a carrier, simple and quick and easy to publish their own experience, timely and effective communication with others, and then set a variety of personalized display in one integrated platform.

    CNNIC January 13, 2009 twenty-third report: 162 million blog users, that is to say in the Chinese more than 300 million Internet users in the blog users occupy a large part, the survey data show that Internet users on the blogger blog that users trust, service providers and higher satisfaction. With the increasingly popular blog on the Internet, users share consumer class is more obvious, which makes a lot of people have paid attention to the marketing in the blog, blog to influence corporate brand, with a blog to spread the information of the enterprise, and captured more potential customers. read more

  • Webmaster winter website promotion ultimate skills


    in the actual promotion and reference of many successful cases, the commercial website promotion techniques are outlined: navigation station registration techniques, manufacturing techniques, the traditional way of event promotion skills, site analysis skills, target email discussion group BBS propaganda propaganda techniques, skills, skills and techniques of network advertisement website.

    a navigation station registration tips

    is like YAHOO, LYCOS, navigation ALTAVISTA, Sohu, search guest, YEAH, their website similar function are the numerous website be arranged into a website, so that visitors to query read more

  • Successful online marketing is an integrated marketing process

    open shop is not only a kind of fashion, more than people at leisure pastime, he is our work, if you want to become a full-time online sellers, so the success of a shop, not to send advertising information so simple, he should be an integrated marketing process is a series of products from planning to the customer service, the traditional 4P theory has become obsolete, and now the integrated marketing theory to discuss it up online promotion.

    shop integration promotion steps, we pick up a simple and clear, the promotion process contains the whole process of the product, we are not the production industry, it is only from the product positioning began to say. read more

  • Research and application of e commerce website evaluation

    (Chinese Electronic Commerce Research Center News) Abstract: This paper analyzed and summed up the role and type of e-commerce website evaluation, evaluation methods and evaluation of electronic commerce website content and index system are reviewed, and pointed out that China’s e-commerce website evaluation research and deficiencies and the direction of development should be used.

    with the rapid development of Internet commerce, e-commerce sites have emerged, the market competition is becoming increasingly fierce. Web site operators need to know the extent to which users are welcomed by users, how users use the site, the site’s success and shortcomings, and find ways to improve it. Website investors need to understand the operation of the site, brand strength and development potential, to assess the value of the site in order to make investment decisions. Consumers need to know how to find the best website to get the best service and the best value. To solve these problems, it is necessary to use appropriate scales and methods to evaluate the website. As a result, the strong social demand of e-commerce website evaluation promotes the research and practice of Web site evaluation. This paper intends to analyze the research and application of e-commerce website evaluation, in order to promote the further development of this research and promote the development of e-commerce website evaluation application. read more

  • Jingdong express = Jingdong self Jingdong proprietary in the end how A text reading

    these days on the Internet about Jingdong proprietary topic of discussion is very enthusiastic, one is the consumer buys all Jingdong proprietary goods invoice information is not Jingdong mall site, on the other hand, the Jingdong Jingdong Jingdong is self explaining "Group subsidiary since the battalion is the Jingdong owned". So, as long as the purchase of the Jingdong can be assured that the goods themselves, this time I will talk about how I buy Jingdong proprietary goods.

    Although read more

  • B2C directional flow promotion of several common ideas

    B2C directional flow promotion strategies are classified into two types: one is a free promotion strategy, promotion strategy for PPC! Today we have two kinds of exchange, see that the most suitable B2C directional flow promotion.

    free promotion strategy we are divided into: e-mail marketing, soft Wen marketing, SEO three categories, as for the forum marketing or blog marketing, I think it is not suitable for B2C marketing promotion!

    email marketing

    The arrival of the era of

    E, e-mail is playing an indispensable role in the network life. Network mail frequency is far higher than the current postman messenger. Save a lot of cost. It is directional and free, it will be profitable! How to use mail send mail promotion B2C? How will we know the attraction? The Internet, bulk mail, most of the filter into the trash, but the promotion strategy of personnel as chase email marketing, because it brings the effect is really very intuitive! read more

  • After privatization Dangdang can find the way to the future

    Dangdang missed a lot of opportunities, and Li Guoqing couple’s conservative style related. Now, how do they choose the next path?

    source: interface

    Yang Yang YY

    source: Vision China

    at the end of the magnificent double eleven war, Dangdang CEO Li Guoqing in the circle of friends and micro-blog are drying out of the preparation and record Dangdang, but not many people concerned about. The outside world has almost completely ignored the purchase platform.


    is going to open the 1000 entity bookstore news, so that people have noticed, oh, the original company is still alive. read more

  • The car behind the double 11 victory create a closed loop O2O industry leader

    after the 2013 experience, this year eleven, automotive electricity supplier whether it is marketing scale, dynamics, or model innovation, consumer experience, there is a big leap. Correspondingly, the sales performance is also rising, especially last year topped the BITAUTO record again this year.

    today the car manager broke the news, the number of payment orders BITAUTO BITAUTO two business platform – car benefits and easy car mall were 26 thousand, 37 thousand, 63 thousand cumulative payment orders; volume, only the car – car benefits a platform to achieve 15 thousand and 800. If the news is true, then the current data released in each car electricity supplier, in a significant lead position. read more

  • At the end of the electric business promotion for impulse spoiler bloodletting

    no holiday on the calendar, the electricity supplier will be produced; and some festivals on the calendar, electricity providers who will not miss. With the New Year holidays approaching, many electricity providers have started under the banner of "year-end promotions" from the start of propaganda, and the "double 11" led by Tmall, Tesco, "double 12" by the Jingdong, led by Tmall, the electricity supplier in the end of promotion, from other business voices is far more than Tmall and the two Jingdong mall "leader", at the end of the electricity supplier promotional show "Demons and monsters danced like mad." situation, for consumers, "melee" under the end of season whether the electricity supplier promotional brought real benefits? And the lack of the head in the "spoiler" at the end of the season and the electricity supplier promotional indicates that the industry what kind of change? read more

  • McKinsey warns luxury brands do not regret the electricity supplier

    to 2025, the electricity supplier channel sales of luxury goods will reach $77 billion 600 million.

    luxury always do not like electricity supplier.

    has been a luxury brand like amazon. After a run in chasing these luxuries in early July years, Amazon said no obsession "high-end fashion" piece of cake. In general, the luxury brand electricity supplier to see this matter very heavy. Celine had said not to have any relationship with the electricity supplier. Chanel was also the anti faction of the electricity supplier, this year are gone, in the Net-a-porter start a group of jewelry series. read more

  • As long as the management is not out of control the electricity supplier to open price war will not

    in the early May, the domestic electricity supplier companies in several platforms class price war intensified. Whether the Internet started Jingdong and Tmall mall, or in the traditional business model started Suning and Gome, have launched a price war to fight, even at the cost of their losses in the fight against the enemy.

    this, some people in the industry said the electricity supplier’s business should pay attention to their own quality of service, and not just focus on the price. But because the electricity supplier this business model, the biggest attraction for consumers is cheap". Compared to the offline mode of operation, can save a lot of electricity costs, such as labor, utilities, venues and other expenses. Because of this, a price war. read more

  • Alibaba want to fill the gap of 2 million e commerce talent

    compared to the rapid development of e-commerce, e-commerce professionals have become increasingly scarce, the future talent gap will reach 2 million. To solve this "electronic commerce talents of foreign trade structural contradiction, the Alibaba launched the first domestic for foreign trade e-commerce marketing division certificate training, examination system, hope that through foreign trade and electronic business skills training, enhance the enterprise existing foreign trade personnel service ability, and gradually fill the talent gap. "The rapid development of domestic e-commerce, more and more foreign trade enterprises began to use e-commerce platform to expand overseas markets. But e-commerce talent can not meet the growing needs of e-commerce professionals." Alibaba official said Mr. song. read more

  • Mobile electricity supplier not channel expansion but a new venture

    Before the opening of the

    , first look at the three electricity supplier gangster judgment on mobile providers:

    "we told Alibaba’s wireless team that your job is to destroy Taobao, and when you’re out of Taobao, it’s time for success." – Alibaba Ma

    ten years ago, I worked with Chen Xuejun to do the Web side of the technology, then we have to re start the mobile terminal." – intime network CEO Liao Bin

    we (Jingdong) is not because of the growth rate of mobile Internet faster than the PC side, so to accelerate the mobile Internet investment, but we will define the mobile Internet for the future. Is not to add subversion. It is not a computer in another thing, and we think it is the future of all." – Jingdong Liu Qiangdong read more

  • Lu Songsong independent blog comment promotion

    recently I read a few new blogger was discussed more and more bad of the independent blog circle, not caused by my thinking. We know that the domestic independent blog have their own domain name, space, procedures, have all kinds of technical knowledge, but also the same as websites "record", regulated, not only that will spend a lot of time code, so do independent blog website and the difference was not in fact independent bloggers is webmaster.


    is so difficult, but in the China "independent bloggers" more and more, many webmaster took it SEO to make money, and then after the development of independent blog but completely changed, small ads, irrigation, crap, promotion of any application on the website are applied to blog, independent blog circle was SEO and vice versa to promote the comprehensive monopoly. read more

  • From the industry website promotion means to see the importance of means

    from the industry website promotion means to see the important means of

    1 first mentioned to write the industry soft, the industry website, and the future development trend of the internet. Highlight the importance of online media industry website, marketing accuracy.

    to speak frankly, is filled with paste on the cowhide moss spam, but don’t look at this little "dirty means" to feed a lot of people (looking for work permit, etc.).

    of course, if you do not want to waste your brain cells, but also reproduced some of the industry is relatively strong professional articles to modify the release posted on the webmaster online, of course, the original value of the site is very large. read more

  • Wang Yihui network marketing planning

    the first section to talk about

    in the fierce competition, enterprises want to succeed in this talent shows itself, is the indispensable tool of "marketing" and "marketing" in this tool, the minimum cost, the best, most can manifest the planning level, play 42 pounds skills, use of this tool is the network marketing ". And how to make good use of network marketing tools, learning, we can call it "network marketing planning"

    network marketing planning level, determines the input and output of network marketing, network marketing in the work, from marketing to reach the target audience to complete orders, involving a series of process, many aspects of the network marketing plan is a comprehensive system including many knowledge and work. Simple SEO, website promotion and other work is only part of the network marketing planning. read more

  • Taobao shop novice how effective promotion baby

    Taobao shop how to promote the effect, and now most of the promotion methods are not so effective. With the continuous improvement of Taobao, increasing the number of stores, the early years of QQ promotion, Forum promotion, blog promotion and other network promotion techniques have become less effective.

    want to know the most effective method of promotion, it is necessary to start from your customers to see where your customers like to visit. If you like to go to the forum, go to the forum to advertise, like to soak in the QQ group, then go QQ group advertising, but now these two methods almost to others with rotten, see the ad on the vexed. So you need to have a strategy for advertising skills, so that customers see your ad will not hate, and will like, after all, we will not run to see your ad fun. read more

  • WeChat powder Dafa once and for all


    tonight millet VIP member YY shares, there are a lot of really some dry cargo. But now I don’t do not share specific content of YY voice, until tomorrow to share.

    now to bring one by my VIP students a light share articles, he is from the actual operation to dry cargo experience! Now we see what he is thinking of me as a person, and how to do their own powder suction method once and for all.

    full article is as follows:

    is very pleased to be able to borrow the teacher’s platform millet, and share some of the powder on the absorption of some experience. First introduce myself, my name is a light, in the Internet community touch Gunpa also has seven or eight years, but the real beginning of WeChat marketing is from the beginning of the first half of the cumulative recent, fortunately, in front of a few years of Internet experience, there are millet teachers and other Daniel help, the effect is still good, and to share with you today what attracts fans from precision. read more